MarketingComing soon
Marketing Fundamentals
Channels change all the time, fundamentals don't. This course gives the marketing base that makes SEO, paid traffic and content pay off, starting with who buys and why.
3 modules 8 lessons 8 hoursLevel: A solid base, no fluff
André Mousinho
Partner for strategy and content
Sample lesson
Audience and problem
What you will learn
- Understand your audience and the problem they want solved
- Build an offer people actually want to buy
- Write a message that connects and sells
- Choose channels by goal, not by trend
- Measure results without being fooled by vanity numbers
Who it is for
- People starting out in marketing
- SEO analysts who want the full picture
- Entrepreneurs doing their own marketing
Course content
3 modules · 8 lessons · 8 hours
01Who buys and why3 lessons
- Audience and problemSample lesson15 min
- The real buying journey16 min
- Positioning in one sentence14 min
02Offer and message3 lessons
- An offer people want16 min
- A message that connects16 min
- Proof that backs the promise14 min
03Channel and measurement2 lessons
- Choosing the channel by goal15 min
- Measuring without vanity numbers15 min
Questions about this course
Is it too theoretical?
No. Each concept comes with a real campaign example and an exercise to apply to your own business or your client's.
I already do SEO, do I need this?
It helps a lot. SEO pays off more when you understand the offer and message behind the content. This is the base that closes the loop.
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