Advanced SEO and GEO Program

What you will learn

• Understand how Google and AIs decide what to show, and use it in your favor
• Map search intent and pick the fight you can actually win
• Fix the technical issues that block rankings: crawling, indexing, speed
• Produce content with AI without losing your voice or sounding robotic
• Earn authority with links and press that search engines respect
• Show up inside answers from ChatGPT, Gemini and Perplexity with GEO

Who it is for

• Analysts who want to master SEO end to end
• Marketing managers accountable for organic traffic
• Business owners who depend on showing up in search

Course content

8 modules · 44 lessons · 32 hours

01How search decides5 lessons

• What Google is solving when someone searchesSample lesson14 min
• Crawl, index, rank: the three stages18 min
• Relevance and quality signals16 min
• How AIs pick the source of an answer17 min
• What changed with generative search15 min

02Strategy and mapping6 lessons

• Choosing the right fight before you write16 min
• Keyword research by intent, not by volume20 min
• Content map and topic clusters18 min
• Analyzing the competitor already winning15 min
• Prioritizing effort against return14 min
• Goals and how to measure without fooling yourself17 min

03Technical6 lessons

• Site architecture and URLs that help search19 min
• Crawling, sitemap and robots in practice21 min
• Indexing: why a page drops from the index18 min
• Speed and Core Web Vitals without pain22 min
• Structured data and schema that pays off20 min
• Search Console as the source of truth17 min

04Content with AI6 lessons

• A brief the AI understands and the reader approves18 min
• Writing with AI without sounding robotic19 min
• Page structure that answers the intent16 min
• Editing, fact-checking and brand voice17 min
• Updating old content that still performs15 min
• Scale with control: batches without losing quality18 min

05Authority and press5 lessons

• What a link search engines respect looks like16 min
• Link prospecting without burning your domain20 min
• Becoming a journalist's source18 min
• PR and pitches that earn coverage17 min
• Measuring authority and defending the result15 min

06GEO6 lessons

• Optimizing for generative answers19 min
• How ChatGPT, Gemini and Perplexity cite sources18 min
• Content the AI likes to quote17 min
• Brand presence inside the model16 min
• Measuring appearance in generative search18 min
• SEO and GEO in one single plan15 min

07Project management and PO5 lessons

• From plan to a backlog that moves16 min
• Delivery cadence and priority15 min
• Working with dev and content without friction17 min
• A report the client understands14 min
• Defending results and renewing the contract16 min

08Cases and final project5 lessons

• An e-commerce case that doubled organic18 min
• A local service case16 min
• A brand case in generative search17 min
• Building the final project on your site20 min
• Presenting the result and the next step15 min

Questions about this course